Brand image and price perceptions impact on purchase intentions: mediating brand trust
نویسندگان
چکیده
منابع مشابه
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One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2020
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2020.5.035